AdRoll
AdRoll is an e-commerce marketing platform that gives growing D2C brands the power to connect with customers wherever they are. Our machine learning engine uses established data on 70% of the world's online shoppers to predict behavior, ad engagement, and store performance better than anyone.
Summary
Adroll is a remarketing software that integrates with e-commerce businesses to analyze shopper behavior, track revenue growth, and promote popular products to targeted audiences online. Adroll’s machine-learning personalizes product recommendations for dynamic advertisements, email content, and on-page upsells, resulting in lower cart abandonment and higher sales for its users. Adroll is backed by more than a decade of data from hundreds of thousands of brands and billions of customers that helps advertisers to predict online shopping behavior and target their customers as smoothly as possible. They offer solutions to convert abandoned carts into checkouts, Turn bounces into buyers and boost brand awareness. Adroll also supports e-commerce add-ons, email marketing, and marketing automation platforms, customer data platforms (CDP), CRMs, and reporting and tracking tools. Their starter plan is completely free to use but if you are looking for a bit more their paid plans start from $19 per month and they also offer a 30-day free trial.
Rating
Product Details
Free trial: Yes
Free trial requirement:
- Account registration
- Credit card
Key Product Features:
In-app retargeting, Personalized ads, Retargeting, Social targeting, Retargeting through email, Cross-device reach, Segmentation, Predictive buying.Pricing: $0-$25
Pricing discounts: Annual
The product good for:
- Freelancers
- Startups
- Small businesses
- Medium businesses
- Enterprises
Business Info
Date founded: 2007
Number of employees: Greater than 200
Number of users: N/A
Company Website: https://www.adroll.com/
Email: Delight@adroll.com
We are also on:
Team Members
Software Reviews
Michael D.
Source“I love Adroll and would recommend to anyone”
What do you like best?
I like the Data and analytics that best. The attribution model isn’t bad either. Other than those two features, the bulk upload feature on Adroll’s platform is a HUGE time saver. When using Google. Facebook, and whatever other ad platforms I used to use to upload various different ads, it would sometimes take me hours to create a single campaign from start to launch. The bulk upload feature, I can upload every single ad I have all at the same time. Once I upload the ads then I can scroll through them and make changes, write copy, and other edits all while on the same page.Review collected by and hosted on G2.com.
What do you dislike?
Sometimes it can be a little glitchy. You can log in and nothing will be there until you clear your internet cache and log in again. That can be annoying at times because then it clears everything for every single other site I use just so Adroll will work. I also am not quite sure how Adroll takes their cut of the ad spend. I have asked before and all I get is that it is on a revolving scale that changes based on how the ads are performing. It makes it really hard to evaluate other platforms. Adroll knows that they are number one in the space so I feel like they know that they do not have to tell us which makes it really frustrating.Review collected by and hosted on G2.com.
Fonda C.
Source“Grow Your Business without the scary place that is FB Editor”
What do you like best?
The ability to speak to a human should you need one to help you troubleshoot through an issue. The customer service team is attentive and professional which is what I need as I want to ensure that I have set up the backend of my business correctly and that the ads display correctly. Then, I can be available for my clients instead of trying to become an expert in what they do. Priceless!Review collected by and hosted on G2.com.
What do you dislike?
I dislike that the Adroll pixel isn’t as readily known as the ‘other’ pixel across platforms…yet.Review collected by and hosted on G2.com.
Mithil P.
Source“AdRoll lets you retarget your users in the easiest way”
What the Interwebs Say
Overall users agreed that this tool is easy to set up and no technical training is needed to get campaigns out and running. However, a few users were not satisfied with their customer support mentioning it is a bit clunky, and others suggested this might be due to the fact that they implemented more self-service functionality. In addition to that users also suggested that Adroll double-check their data and consider utilizing another source to ensure that their data is accurate.