Adverity

– This platform has a large library of connectors to various platforms and databases

– If there’s an API connection missing from their collection; you can build one yourself using their “webconnect” feature or ask the dev team to build one for you.

– You can use their enrichments feature to transform your data easily. There’s low-code and no-code functionality to help enable users of varying skill levels.

– The onboarding process was pretty easy. They helped us set up our first workspace with data schemas tailored to our reporting needs and showed us how to use the platform.

– Their support staff is easy to work with and always willing to help out whenever we’re stuck on something.

I’ve used Datorama and Funnel but they don’t come close to this one. The platform itself is easy to navigate and the data mapping is fairly flexible which makes it easy to customize datasets for multiple clients and industries.

Just a few things come to mind (and I’m sure they’re working on this):

– The documentation can be lacking sometimes.

– The error codes can be difficult to troubleshoot at times without help from their support team.

– This platform is missing an online community or forum so users can collaborate and share solutions with each other.

We’re a small but mighty analytics team within an already mature full-service marketing firm. We needed to provide at-scale analytics solutions while remaining agile, and scalable. We used other services before switching to Adverity, but many other products were either far too limiting for our team in what they allowed us to do (clearly built for non-technical users) or would have required a full-scale IT department to implement. With Adverity we got the best of both worlds. There’s nothing we *can’t* do with Adverity that we could do with a more code-based solution, but we have the flexibility and support of an enterprise service. Add to that the fact that whenever we have a business need Adverity’s response is always to immediately start proposing solutions. I’ve never once been told “we can’t do that” or “that’s outside the scope of our platform’s capabilities”. Sometimes there may not immediately be a quick fix, but there’s always a conversation about how to extend the platform’s functionality to fit our use case. Finally, the team support from Adverity is unmatched. At every point along the way, their team has been superior. At first, I thought we were just lucky, but I’ve come to realize that superior service is something we can expect from Adverity. Response times are fast, the accounts team is proactive, and implementation/onboarding is incredibly knowledgeable. They’re experts in both industry and analytics.

The platform’s user experience needs some work. Oftentimes it’s not intuitive how to find what you’re looking for. You pick up on it pretty quickly, but it’s confusing at the beginning. I also would love more ability to templatize. Right now if we have a data connection for one client we have to recreate it to get the same data from another client. I’d love to see the platform provide more administrative management tools. All-in-all though they’ve already been adding these kinds of features. Curious to see the management side of the platform continue to grow.

Allows my team of marketers who are not data engineers to extract and transform data without having to learn python (although it’s helpful). Supermetrics and similar solutions pull the data, but there is a ton of data strategy around schema naming conventions and work to manipulate the data that still needs to be done. Adverity lets us standardize our data strategy and schema across our clients and accounts, and it saves us a ton of time and human error versus doing this in Google Sheets, Excel, or directly in a visualization engine like Google Data Studio.

Limited governance – When we set up a workspace or data stream, I’d like to be able to limit the accounts available so it doesn’t accidentally pull from multiple. Also, it would be great to have Google SSO available out of the box.

Recommendations to others considering the product: