The marketing data platform called Funnel aids in your understanding of the effectiveness of your campaign. It provides you with data that is clear, accurate, and constantly current—info that is fit for business and makes sense. In order to deliver accurate insights, funnel continuously harmonizes and organizes data. When marketers move quickly, performance marketing's real potential is unleashed. Analysts and technical teams may concentrate on higher-value tasks. The greatest part is that marketers are relieved of tedious chores. Utilizing a funnel is really easy yet effective.


Funnel allows you to connect all your data with more than 500 apps and platforms to easily make sense of data without any code with GDPR and ISO-certified data handling so you can take control of your data without relying on BI or data teams. Likewise, you can set standard rules, custom rules, and automatic currency conversion. With funnel, you can explore your data anytime, anywhere in any reporting tool or data warehouse of your choice!


Product Details

Free trial: Yes

Key Product Features:

Data collection, data transformation, data destinations

Pricing: $399-$1999

Pricing discounts: Annual

The product good for:

Business Info

Date founded: 2014

Number of employees: 51-200

Number of users: N/A

Company Website:


Phone: 888 457 4595

We are also on:

Team Members

Sebastian Rykowski Zeerak

Software Developer

Martin Solaja

Talent Attraction & Recruitment Marketing Consultant

Voskre S.

Talent Partner

Software Reviews

Dave A.


“Great tool, customer service and support.”

What do you like best?

The support team have been amazing, they come back with answers to any problems I have had within the same day normally. Knowing that I have that support to ensure I can get the output of data I need is reassuring. Also, the data explorer part of the tool is great, it just ensures that any custom metrics or dimensions I create are correct before I import into my reporting dashboard.

What do you dislike?

File import data sources do not recognize new columns in excel docs, so we need to delete data sources and recreate those, this also means formulas need to update accordingly. We try to ensure that the data sets we want to report on are set in stone, but our business evolves and we need to adapt sometimes. Not a huge issue, just means 1-3 times a year we need to go through this process.

What problems is the product solving and how is that benefiting you?

The biggest problem Funnel solved was that a lot of our reports were in excel, which took hours each month to run and update. Funnel now automates 99.9% of those excel reports we used to create via a scheduled excel import of our raw data.

We also managed to combine data from marketing channels and our website platform to provide more

Sandra A.


“working together with funnel is really good an efficient”

What do you like best?

My contact persons at funnel are really nice and motivated. They help me whenever there is a problem or a question.

The tool is really good to retrieve and aggregate data.

Funnel IA always working on new additions.

What do you dislike?

It is time very time consuming to set everything up in funnel. To connect all data sources, and then transform and prepare the data.

What problems is the product solving and how is that benefiting you?

We couldn’t set up every API to every data source on our own. We don’t have the know-how and the capacity. so funnel is a big help for that.

We can know easily and automatically receive our data and have e.g. a current view on our costs.

Betül .


“Funnel makes my daily life easier”

What do you like best?

Easy to navigate, fast support, so many connection options, currency management, multiple data export option.

What do you dislike?

We need to pay every time there is a new premium connection (For example, for organic metrics like Facebook Page, Twitter Page, Instagram Insights, and some measurement partners) and I have to say that they are not cheap.

Sometimes the metric that I really want to see is not available or I need to connect 2 different data sources which create a duplication issue.

Recommendations to others considering the product:

Quality service.

What problems is the product solving and how is that benefiting you?

API Connections are hard if you have no coding knowledge whatsoever, and Funnel is very good at those. I have updated report every morning thanks to Funnel.

What the Interwebs Say

Funnel provides support and training to new users, and people have been racing about how exceptional their customer service is. As far as the tool goes, it’s great in retrieving and aggregating data and Funnel seems to always be working on new additions. The tool is fast, easy to navigate, and has so many connection options users can choose from. One downside is having to pay every time there’s a new premium connection. Thus, it can get quite pricey.