Kenshoo
Kenshoo is a technology company that equips marketers with self-service applications to build their brands and generate demand by executing digital advertising across the world’s leading mobile and desktop publishers. Kenshoo offers the only marketing solution that is deeply integrated across Google, Facebook, Amazon, Bing, Pinterest, Snapchat, Instagram, Yahoo, Yandex, Yahoo Japan, and Baidu through each publisher’s native APIs.
Summary
Kenshoo is a tool destined to analyze and amplify marketing campaigns across different digital platforms in order to obtain a higher engagement. They also offer optimization and insights information for the user to obtain better results. There is no official information about their pricing but according to other sources it’s a percentage of the spend through the platform, also they offer a free trial.
Rating
Product Details
Free trial: Yes
Free trial requirement:
- Account registration
Key Product Features:
PPC Campaign Management & Optimization, PPC Campaign Automatization, Advanced reporting and Forecasting, Portfolio Optimizer, Premium keyword toolPricing: N/A
Pricing discounts: None
The product good for:
- Startups
- Small businesses
- Medium businesses
- Enterprises
Business Info
Date founded: 2006
Number of employees: 51-200
Number of users: Greater than 10000
We are also on:
Team Members
Software Reviews
Toni F.
Source“Kenshoo is an astonishing Bidding Platform for different PPC platforms. ”
Pros: Easy to use. Powerful and it pays it self if the PPC investment is high. Good Support but could be improved in terms of providing market insights and advertisers strategies.
Cons: High Fee and it needs a big amount of statistical information to get the most out of it. It could have a lower fee to reduce its entrance barriers.
Jorge P.
Source“Best Paid Media Portfolio Management & Bulk actions Made Easy”
What do you like best?
I love Kenshoo automation features and tools. We manage a large list of clients that need repeated actions to be applied as well as quick revision and reports to understand their performance and apply changes accordingly. Kenshoo has made it incredibly easy for us to get these things done and have given us additional reports and smart alerts that allow us to make better decisions. Also, their education team is always throwing training, a lot of helpful content, and resources.
Review collected by and hosted on G2.com.
What do you dislike?
I think one of the things that have been confusing for me is to understand their terminology and system hierarchy. All the new terms and names are somewhat confusing, especially for those of us that use different paid platforms.
Review collected by and hosted on G2.com.
Recommendations to others considering the product:
If you have Google or Microsoft accounts that are similar and require the same type of changes ana analysis, you can use Kenshoo to automate all those adjustments and analysis. This will save time, money, and make it more efficient.
Review collected by and hosted on G2.com.
What problems are you solving with the product? What benefits have you realized?
Multiple account management and analysis. Kenshoo allows us to save time on individual account analysis and changes by leveraging their bulk action feature and automated actions. Also, account analysis through Kenshoo is faster, time-saving, and more efficient as we have more time to focus on data than making manual changes.
Pamela Parker
SourceKenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions and keyword management provide a way to control complex Amazon Advertising programs.
What the Interwebs Say
Users value this tool’s automating and reporting skills across social media platforms and they consider it very useful to have multiple data analyses on the same platform so they could get an actual overall view. Most complaints revolve around the tool being overpriced and not very easy to use.