Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers in the world rely on Moat as a trusted partner.


Moat is an analysis provider tool meant to save time by optimizing the metrics and reporting processes of brands and publishers. Their features include Brand and Software Analytics and Ad and Market Intelligence. They are mostly used by small to medium size businesses but they do not have a public page to check their pricings. They do offer a demo for which you have to register.


Product Details

Free trial: Yes

Free trial requirement:

  • Business email address

Key Product Features:

Brand Analytics, Ad Intelligence, Software Analytics and Market Intelligence.

Pricing: N/A

Pricing discounts: None

The product good for:

  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2010

Number of employees: Greater than 200

Number of users: N/A

Company Website:

We are also on:

Team Members

Brittany Coyle

Senior Client Partner

Sam Mansour

Principal Product Manager

Software Reviews

Kelly N

What do you like best?

MOAT is really great for tracking viewability, brand saftety, fraud, measured impressions, and mulitple other metrics that clients are looking to measure. I also like that MOAT gives you a number of ways to pull brand performance either as a power point, csv file, or excel document. Also, MOAT can easily integrate with vendors making checking performance and giving clients updates a seamless process.Review collected by and hosted on

What do you dislike?

The only dislike would be that there are so many other platforms that can measure the same metrics. I would like to see what MOAT’s competitive advantage is compared to other data measurement platforms. Also, maybe i’m not aware, but it would be great if MOAT could set up automated reporting, so if I am pulling the same report every week, it can just be sent to me in the final format.

When pulling reporting I have noticed that some of the metrics are very similar which can be confusing to new users. For example, “in-view measurable impressions” and “on – screen measurable impressions” are often the same value, so it would be beneficial if MOAT would offer a one-sheet explaining all of the metrics as they differ from other similar dashboards or offer a dashboard training for partners.Review collected by and hosted on

Recommendations to others considering the product:

I would definitely give Moat Analytics a test. Some clients really like the ease of the platform and if your company has a direct integration you an easily pull reporting and data performance for clients.Review collected by and hosted on

What problems are you solving with the product? What benefits have you realized?

I’ve measured Brand safety, viewability, fraud and other data measurement metrics.

Aaron H


“Needed metrics for a “soft” media measurement market”

What do you like best?

The level of depth of analytics metrics that they provide in their UI and for reporting, including providing their own benchmarksReview collected by and hosted on

What do you dislike?

That tracking is limited in that it is still pixel based and Oracle does not seem to have a solution for that on the HorizonReview collected by and hosted on

What problems are you solving with the product? What benefits have you realized?

Measuring media performance and validating things like ad fraud and viewability via a third party partner

Andrea T


“Great vendor and easy to use dashboard”

Pros: The dashboard allows you to split out different inventory as you like, and gives a lot of different metrics which are useful for brand safety, viewability
Cons: If they could make it quicker to navigate between different inventory, or filter by advertisers, sites, etc more easily.

What the Interwebs Say

Users consider Moat a very useful tool for reporting and metrics as well as for brand safety and viewability. They appreciate the level of depth of analytics metrics and that it can easily integrate with vendors. Complaints often revolve around Moat not being any different from the many other report tools in the market and their clients suggest adding an “automated reports” tool. Also, they aren’t very happy about how Moat’s tracking is limited in that it is still pixel-based.