Moat.com
Moat is a global analytics provider focused on making brands and publishers more effective. From real-time attention metrics and intelligence to cross-platform measurement and new currencies, Moat offers solutions that make branding and storytelling work better. Its products include Moat Pro, which provides users with detailed snapshots of ad activity on the web, and Moat Analytics, a measurement platform that goes beyond traditional metrics like impressions or clicks to focus on attention. Moat was acquired by Oracle in 2017 and remains an independent platform within Oracle Data Cloud, which uses data and analytics to enhance media for leading marketers and publishers. The largest brands and publishers in the world rely on Moat as a trusted partner.
Summary
Moat is an analysis provider tool meant to save time by optimizing the metrics and reporting processes of brands and publishers. Their features include Brand and Software Analytics and Ad and Market Intelligence. They are mostly used by small to medium size businesses but they do not have a public page to check their pricings. They do offer a demo for which you have to register.
Rating
Product Details
Free trial: Yes
Free trial requirement:
- Business email address
Key Product Features:
Brand Analytics, Ad Intelligence, Software Analytics and Market Intelligence.Pricing: N/A
Pricing discounts: None
The product good for:
- Small businesses
- Medium businesses
- Enterprises
Business Info
Date founded: 2010
Number of employees: Greater than 200
Number of users: N/A
Company Website: https://moat.com/
We are also on:
Team Members
Software Reviews
Kelly N
SourceWhat do you like best?
MOAT is really great for tracking viewability, brand saftety, fraud, measured impressions, and mulitple other metrics that clients are looking to measure. I also like that MOAT gives you a number of ways to pull brand performance either as a power point, csv file, or excel document. Also, MOAT can easily integrate with vendors making checking performance and giving clients updates a seamless process.Review collected by and hosted on G2.com.
What do you dislike?
The only dislike would be that there are so many other platforms that can measure the same metrics. I would like to see what MOAT’s competitive advantage is compared to other data measurement platforms. Also, maybe i’m not aware, but it would be great if MOAT could set up automated reporting, so if I am pulling the same report every week, it can just be sent to me in the final format.
When pulling reporting I have noticed that some of the metrics are very similar which can be confusing to new users. For example, “in-view measurable impressions” and “on – screen measurable impressions” are often the same value, so it would be beneficial if MOAT would offer a one-sheet explaining all of the metrics as they differ from other similar dashboards or offer a dashboard training for partners.Review collected by and hosted on G2.com.
Aaron H
Source“Needed metrics for a “soft” media measurement market”
What do you like best?
The level of depth of analytics metrics that they provide in their UI and for reporting, including providing their own benchmarksReview collected by and hosted on G2.com.
What do you dislike?
That tracking is limited in that it is still pixel based and Oracle does not seem to have a solution for that on the HorizonReview collected by and hosted on G2.com.
Andrea T
Source“Great vendor and easy to use dashboard”
What the Interwebs Say
Users consider Moat a very useful tool for reporting and metrics as well as for brand safety and viewability. They appreciate the level of depth of analytics metrics and that it can easily integrate with vendors. Complaints often revolve around Moat not being any different from the many other report tools in the market and their clients suggest adding an “automated reports” tool. Also, they aren’t very happy about how Moat’s tracking is limited in that it is still pixel-based.