Semrush is a SaaS product that has been used by over 7,000,000 digital marketers worldwide. Back in 2008, Semrush started as a small group of SEO and IT specialists united by one mission—to make online competition fair and transparent with equal opportunities for everyone. In 12 years, we’ve grown into an all-in-one marketing suite consisting of more than 50 products, tools and add-ons that help companies market better online. Our vision is to create the only tool a digital marketing team would ever need to improve their online marketing results, ensure a smooth workflow between team members and save time on routine tasks.


Semrush is an online visibility tool meant to solve every day-to-day problem in the marketing world. They offer tools regarding SEO, Content Marketing, Market Research, Advertising, and Social Media. Their most popular plan is the “Guru” one which costs $229.95 per month but they offer options that go from the free plan to the most expensive one for $449.95 per month. They offer a free 7-day trial to try out all of their tools and figure out which plan should you choose to buy.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration
  • Credit card

Key Product Features:

Content Audit, Topic Research, Marketing Calendar, Brand Monitoring, Post Tracking, SEO Assistant.

Pricing: $0 — $449.95

Pricing discounts: Annual

The product good for:

  • Freelancers
  • Startups
  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2008

Number of employees: 51-200

Number of users: Greater than 10000

Company Website:

Email: [email protected]

Phone: +1 (800) 815 — 9959

We are also on:

Team Members

Oleg Shchegolev


Eugene Levin

Chief Strategy & Corporate Development Officer

Dmitri Melnikov

COO & Co-Founder

Software Reviews

Jason M


"Our go-to tool for EVERYTHING digital marketing (mostly everything)"

What do you like best?

I really enjoy how well-rounded SEMrush's platform is. The software provides just about everything our digital marketing agency needs for our day-to-day operations. I really love the progress they are making on the social media management tool. There's lots of insightful charts that SEMrush is putting together that make analysis fun and easy.
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What do you dislike?

I feel like the on-page SEO tools are solid. What needs improvement is the off-page tools like Link Building and Brand Monitoring. I believe there's lot of room for SEMrush to improve the link building tool by adding more modifiers like name of the person being emailed, fields for signatures, ability to insert images or GIFs. A direct inbox function with the tool so I don't have to use my actual inbox in unison with the link building tool.
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What problems are you solving with the product? What benefits have you realized?

SEMrush is helping our team quickly analyze the SEO landscape for our clients and competitors. It's also helping us streamline much of our link building outreach and expanding the number of publishers we can effectively reach per month.

Tahsin H


"A review of SEMrush based on 2 years of pleasant user experience"

What do you like best?

I mostly use SEMrush for Keyword analysis and Industry research. I have also set up projects to track the health of our site and I find it very useful when SEMrush sends me warnings of loss in ranking due to google algorithm changes. I also use the writing assistant feature to assess the quality of blog posts. I use SEMrush to monitor our competitor's activities and see how we fare compared to them. Whenever we go for partnerships with other businesses or agencies, I use SEMrush to check their traffic data.
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What do you dislike?

So far in my use, I don't have any major complaints against it. Some people complain about the price. I haven
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Recommendations to others considering the product:
Marketing is fast evolving as is the supporting technology. It is a great toolkit to keep in your arsenal to make objective, data driven decisions.
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What problems are you solving with the product? What benefits have you realized?

We shifted our website to DIVI 2 years ago - our traffic did not decrease much but our conversions fell drastically. I used SEMrush to diagnose how we lost our ranking in top 3 positions for majority of our keywords. I love the historical data SEMrush was able to provide me.

I also use it to keep track of organic and paid competitors to our sites. And adjust our budget and efforts accordingly. SEMrush also helps me identify SEO opportunities

Amna K


"Loves SEMRUSH's AI for Competitors and Keywords Evaluation. Essential Marketing tool for SEO."

What do you like best?

Doing a complete Website Audit is always a daunting task for me, but SEMRUSH has made it very simple. It turns around the whole boring process of SEO into very useful forms, which can be easily understood. Loves SEMRUSH reporting features for my personal clients, All essential reporting options are available in a single place. I would hardly recommend at least SEMRUSH's Guru Plan for everyone who is struggling with his website SEO performances. Cheers.
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What do you dislike?

Yeah, It's costly, I mostly use Guru Plan. But I love its features. Definitely Unique from other intelligence marketing tools in the market.
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Recommendations to others considering the product:

I hardly recommend SEMRUSH to all webmasters who are struggling with their obsessed SEO processes. I personally believe that SEMRUSH can fulfill your all requirements related to Competitors Analysis and a better approach is taking over them. Use SEMRUSH to level up your SEO game and impress your clients with customized and handsome reports on a daily and monthly basis. Cheers. Happy Crawling!

What the Interwebs Say

Users are happy with the all-in-one style of Semrush and they find its SEO and analysis skills very useful, most of them were very happy with the Keyword Search and Industry Analysis tools. Also, some of them highlighted the reports given by Semrush comparing their clients to their competitors. However, they believe there should be some improvements made on the Brand Monitoring and Link Building tools. Some of them complained about the price but most of them think it’s worth it.