WeatherAds

WeatherAds is the #1 weather targeting software for PPC marketers. Easily sync your AdWords, Facebook & Instagram campaigns with real-time weather events. Trigger ads, modify bids and change creative based on any type of weather imaginable. Get more conversions and improved ROI. 

Summary

Weatherads is a software which utilizes real-time weather data to trigger automated ads and personalized marketing messages based on the audience’s local weather. Also known as a weather marketing tool , their features include Weather triggered advertising, weather targeting, weather based marketing, AdWords, Facebook ads, Instagram ads, DoubleClick Bid Manager DBM, and Weather Analytics. Weatherads offers a free trial and their paid plans start at $99 per month which provides access to one user.

Rating

Product Details

Free trial: Yes

Free trial requirement:

  • Account registration
  • Credit card

Key Product Features:

Weather triggered advertising, weather targeting, weather based marketing, AdWords, Facebook ads, Instagram ads, DoubleClick Bid Manager DBM, and Weather Analytics

Pricing: $99 — $9904

Pricing discounts: None

The product good for:

  • Startups
  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2016

Number of employees: 11-50

Number of users: N/A

Company Website: http://www.weatherads.io/

Email: [email protected]

Phone: 44 141 248 8705

We are also on:

Team Members

Senya Ryazanov

Head of digital product

Software Reviews

Kim D

Source

"WeatherAds is great "

What do you like best?

I like the integration of weather based on our area, city , community being shown on Facebook. I like that when people come from other cities to visit our sanctuary or adopt a pet can see exactly what the weather is or will be like in our area.Review collected by and hosted on G2.com.

What do you dislike?

The only thing that I dislike are inconsistencies, not in real time and or an incorrect forecasts.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Give it a try to see if it is right for you.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Most animals act or react in certain ways due to weather. WeatherAds helps sponsors, contributors, consultants and potential adopters know the weather in our area and or theirs. Inclement and harsh weather is a no go for pets that are outside. We care about our animals at the sanctuary and we care about all animals that belong to others or that are not under our care.

Louise A

Source

"An interesting AdWords addition"

What do you like best?

We are in an industry that requires us to be very cautious around Winter. We want to serve ads to areas that are experiencing high times of ice and snow, and WeatherAds allowed us to do this without having to manually manipulate the ads all of the time. They were very responsive to all messages, and the demo was a great touch.Review collected by and hosted on G2.com.

What do you dislike?

The set up was a little confusing, and the platform doesn't look very much like AdWords. So there was definitely a learning curve. Ultimately, we only need this for a few months out of the year, so we only have need for it during the Winter months.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

If you are looking for something that will give you the ability to supplement your ads, or if you are in an industry that has a weather-focused strategy - this is a great tool for your campaign.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are able to automatically adjust our bidding in areas that are experiencing high levels of snow, ice or cold weather. This has been great for me, as this is a key part of my winter strategy.

Jaison M

Source

“Handy as it should be”

Overall: I schedule my appointments based on the weather, so this App saved me a lot of wasted trips due to the weather.
Pros: Very easy to use but the main part about a Weather app is its reliability. And WeatherAds nailed it!
Cons: More options of Widgets should be available.

What the Interwebs Say

Users are satisfied using the software as it allowed them to remotely control their bidding based on the weather patterns of their audience. Users thought the demo version of the software was a nice addition and the customer service and responsiveness they received was excellent. However a few users thought that the set up was a little confusing, and the platform doesn't look very much like AdWords, saying that there was definitely a learning curve on getting it set up. Overall users agreed that this this software was great.