Wicked Reports

Wicked Reports is a marketing analytics company that provides subscription-based, actionable reports on marketing results at each stage of the customer’s journey from first click to sale. It is the only company that can accurately tie marketing programs to real sales by identifying the correct last click before purchase.

Summary

Wicked Reports is a Marketing Analytics tool meant to improve your sales by correctly tracking users and clicks. They offer features for Marketing Analytics, Customer Tracking, Sales Tracking, Marketing Attribution, Google Ads, Facebook Ads, and Email Marketing. Their prices start at $597 per month and they don't offer a free trial.

Rating

Product Details

Free trial: No

Key Product Features:

Marketing Analytics, customer tracking, Sales Tracking, Marketing Attribution, Google Ads, Facebook Ads, and Email Marketing.

Pricing: $597

Pricing discounts: None

The product good for:

  • Medium businesses
  • Enterprises

Business Info

Date founded: 2015

Number of employees: 11-50

Number of users: N/A

Company Website: https://www.wickedreports.com/

Email: [email protected]

Phone: +1 781–797-0807

We are also on:

Team Members

Scott Desgrosseilliers

CEO

John Peich

COO

Dimitar Iliev

CTO

Software Reviews

Consultant in Health, Wellness and Fitness

Source

"What's not to love?"

What do you like best?

One tag does it all. Or just about. Once you've installed the tag on your properties and linked up the accounts (mostly through oAuth screens), you're good to go. As far as ease of integration, this is as good as it gets.Review collected by and hosted on G2.com.

What do you dislike?

There's a 1 day lag for the data, and it's difficult to sit on one's hands for a full day when launching a new campaign. I understand the need for this, but... it would be nice to have a "rough estimate" for day-of. Overall, a pretty minimal complaint given what Wicked provides.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

I provide my clients with the ability to view visitor and marketing stats all the way from big picture overview down to single user story. With Wicked, my clients can answer the basics ("How's our campaign doing?" to the intricate ("What did this user do last wednesday?")

Karen C

Source

"Wicked Reports provides analytics for Infusionsoft users"

What do you like best?

Wicked Reports gives users of Infusionsoft truly deep-dive analytics for all of their digital advertising, including full ROI for clicks, opt-ins and sales.Review collected by and hosted on G2.com.

What do you dislike?

The time-consuming nitty-gritty of adding the utm codes to all advertising is necessary but painful. Wicked makes it as easy as possible with Wicked Links but it still needs to be done.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

This is a very valuable tool if you are doing a lot of digital marketing.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We need to know which elements of our digital marketing are working, and which ones are not. Wicked allows us to accurately eliminate the advertising which is not working or refine the conversion on another piece. It makes a big difference when the original first click attribution and final conversion can be attributed to individual customers and properly tracked. Over time this has contributed to an increase in customers of 5-20%, depending upon the adjustments we made to our marketing that quarter.

Consultant in E‑Learning

Source

"Attribution got messy, and sometimes in-accurate"

What do you like best?

Customer support was great. Extremely helpful in solving errors. Along with weekly classes and they're training courses.Review collected by and hosted on G2.com.

What do you dislike?

I only used two main features - ROI and cohort analysis. It seemed that there were a lot of other bells and whistles, however they didn't make any impact on our business.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Consider allowing for mobile app and cross-platform attribution.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are solving cross-platform attribution to understand where we need to allocate most of our marketing dollars to achieve the highest ROI.

What the Interwebs Say

Users are really satisfied with this tool's analytics and how specific it can get. They are really satisfied with how Wicked Reports allows them to track users and optimize their campaigns in order to improve their ROI numbers. They also seem to be pleased with the customer service. However, some complaints revolve around the one-day-lag for the data whenever you launch a campaign.