provides the leading next-generation Creative Management Platform for marketers at the world’s largest brands to enable them to scale their digital creative. connects creative and media workflows using Intelligent Automation™, making it easy and fast to produce and optimize relevant ad creative across all digital channels. These ads are 60% more cost-efficient to produce, according to’s customers which include 10 of the top 30 global brands. The venture-backed company, headquartered in London, UK, was founded by former Google executives who understood the need to close the wide gap between creative concepts and digital media execution.

Summary is an Ad Management tool meant for medium to big enterprises in order to save time in their process of Ad creation and reporting. They also have features for Martech and Creative and Dynamic Optimization. They do not have public information about their pricing but they do offer a free trial.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration

Key Product Features:

Creative Management, Martech, Creative Optimizaton and Dynamic Creative Optimization.

Pricing: N/A

Pricing discounts: None

The product good for:

  • Medium businesses
  • Enterprises

Business Info

Date founded: 2017

Number of employees: 51-200

Number of users: N/A

Company Website:

We are also on:

Team Members

Oliver Marlow Thomas

Founder and CEO

Adit Abhyankar


Stacey Edwards


Software Reviews

Agency in Marketing and Advertising


“Process efficiencies and customer service”

What do you like best?

As a media agency, creative asset delivery is a constant challenge for us. The Ad-lib product allows us to leave a lot of the management of our dynamic creative assets to them. They are well integrated with the Google Marketing Platform stack, which is a huge plus for us. They have been extremely flexible with our requirements, as we have required some unique reporting, which has not been an issue for them. And finally the customer service is first class!Review collected by and hosted on

What do you dislike?

There hasn’t really been anything that I don’t like with the product, we engaged with them to solve a specific problem with the management of delivery, trafficking, feed management of dynamic creative built in CM Studio, and it has helped immensely with that. The more we work closely with the team, the more opportunities we are able to uncover that Ad-lib can support us with.Review collected by and hosted on

What problems are you solving with the product? What benefits have you realized?

One of our key clients works with very complex dynamic creative set ups, and as the media buying agency, we have in the past had to manage the delivery of multiple assets from multiple creative agencies. Ad-lib have been able to step in to do asset development, with a streamlined review and approval process which has saved a huge amount of time. The ability to optimise to granular creative iterations, as well as being able to report on that granularity has been a great improvement for us too.

Agency in Marketing and Advertising


“Very fast, powerful offers large time savings for larger advertisers”

What do you like best?

Simplified workflow combining all stakeholders is very helpful, cuts days or weeks off creative build and approvals. Targeting & decisioning capabilities and granular reporting are very powerful.Review collected by and hosted on

What do you dislike?

Less suitable for smaller or tactical advertisers – Saas pricing is more geared for large brands or multi market.Review collected by and hosted on

What problems are you solving with the product? What benefits have you realized?

Time & effort – much quicker and easier allows for focus to be on more advanced targeting and testing

What the Interwebs Say

Users seem very happy with this tool’s feature to automatize every step of the Ad creating process. Also, most of them highlighted the targeting and reporting tools. They say it saves a lot of time and effort and that they are very flexible and always willing to help them out. Some of the smaller businesses did complain about the pricing.