AdNabu helps growing E‑Commerce companies to generate more sales from their Google Ads campaigns. Our software for Search, Shopping & Display campaigns enables advertisers to find new opportunities in Google Ads as well as optimize existing campaigns.


AdNabu is a tool meant for E-Commerce advertisers who are looking to increase the sales they are getting from their Google Ads campaigns. They offer features for Google Ads, E-Commerce, PPC, Advertising, Marketing, and Search Engine Marketing. Their paid plans go from $19 to $299 and they offer both a 14-day free trial and a free version of the tool.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration
  • Credit card

Key Product Features:

Google Ads, E‑Commerce, PPC, Advertising, Marketing, SEM and Search Engine Marketing.

Pricing: $0 — $299

Pricing discounts: None

The product good for:

  • Freelancers
  • Startups
  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2014

Number of employees: 2-10

Number of users: Greater than 1000

Company Website:

Email: [email protected]

Phone: 1 415–323-6228

We are also on:

Team Members

Salil Panikkaveettil


Suvodhoy Sinha

Co-Founder, Board Member

Software Reviews

Hiral P


“Highly Recommended Adwords Campaign Builder + Optimizer”

Overall: Our main use for Adnabu is for Google Shopping (PLA's) - With thousands of products, we needed a way to create/automate campaigns much faster and be able to auto-optimize bids based on RoAS or Cost per Acquisition.
Pros: The automation capabilities are by far the best I have seen, Automatic Bid Optimizations based on the ROAS or based on cost per conversion works really well. Setup with Merchant Center and Adwords Accounts is very easy and fast. A+ Support - The team is fast with responses to questions and even help with strategies. Super simple reports
Cons: Initially, the layout was a little overwhelming to understand, but after messing with it and playing around was able to master the workflow pretty easily. Portal can be slow at times with a large number of campaigns

Steven H


"Quick and easy setup"

What do you like best?

I like that I login to their app with my Google account and can pull in Google Ads account info quickly. The app includes recommendations for optimizations and allows me to A/B test. We use the app for Shopping Ads.Review collected by and hosted on

What do you dislike?

I could not test all the features during the trial.Review collected by and hosted on

Recommendations to others considering the product:

Watching their videos to get familiar with their interface!Review collected by and hosted on

What problems are you solving with the product? What benefits have you realized?

We can easily manage our Google Ads campaigns and optimize, A/B test and report on our campaigns.

Christiaan R


“Adnabu automates your Google Ads optimization”

Pros: Adnabu software takes the manual work out of Google Shopping optimization. Bids are optimized automatically per product based on collected data. Adnabu gives us more control over our campaigns, and helps us increase conversion rates. Because you control the optimization process, it requires some experimenting to get your desired results. Apart from the software itself, rep helped us creating new campaigns as well, which are performing beyond expectation. The customer support is also good, providing solutions in case of problems.
Cons: Customer support and communication took a bit long at times. Issues were always resolved.

What the Interwebs Say

Users are very happy with this tool's Campaign Automation feature as well as their Bid Optimization one. Also, many of them said AdNabu helped them increase their conversion rates and that it saved a lot of time in campaign building. However, some clients complained that the interface was a little difficult at first and that the customer service, even though they did solve their problems, was a little slow.