AdZooma

Overall: Really positive – due to the scale, age and intracacy of our accounts I needed a tool which allowed us to easily automate time sapping day-to-day points of the account and give me the time back to focus on account growth strategies. 10/10.

Pros: Implementing Adzooma into our accounts and has been seamless, stress free and opened my eyes to new areas of account opportunities to create value. Adzooma goes beyond being a tool for day to day productivity and has become an integral part of our PPC account development and strategy. The UI and design of Adzooma makes interpreting large amounts of account data really simple. Plus by utilising the management, opportunities and automation sections of the Adzooma you can shave serious time off your day to day optimisations whilst getting a flavor and insight of how to shape the accounts on-going strategy. You can easily identify themes and points of weaknesses in your accounts and effectively direct your effort thereafter. The reports tool is also a really neat feature to have built in and again is much more efficient way of pulling account performance data for stakeholders then say using GADs channel data or in-built reporting systems. Also – a big fan of the automation tool which again is much easier and more powerful than using GADS internal automation systems. We’re looking forward to using the Facebook management features in the account as well. Having used other tools previously (Wordstream & Optmyzr) I can say that Adzooma is far better value for money and actually helps you to deliver so much more for your accounts.

Cons: Some of the opportunities presented go aren’t necessarily going to help our account.