Ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals. Ahrefs crawls the web, stores tons of data and makes it easily accessible via a simple user interface. The data can be used to aid keyword research, link building, content marketing and SEO strategies. Ultimately, the tool helps to accelerate the growth of organic search traffic to a website.

Summary

Ahrefs is a data collecting tool meant to help small and medium size businesses with their keyword research, link building, content marketing and SEO strategies. They offer features for Big Data, Keyword Analytics, Deep Link Analysis, Competitive Analysis, Online Reputation Management, Site Audit, Search Engine Analysis, Internet Marketing, Backlink Analysis, Keyword Research, Search Engine Optimization, Organic Research, Advertising Research, Content Analysis, Social Media Analysis, Brand Monitoring, Keyword Rank Tracking, Website Analysis, and Search Engine Marketing. Their paid plans go from $99 to $999, and they offer a free trial.

Rating

Product Details

Free trial: Yes

Free trial requirement:

  • Account registration
  • Credit card

Key Product Features:

Big Data, Keyword Analytics, Deep Link Analysis, Competitive Analysis, Online Reputation Management, Site Audit, Search Engine Analysis, Internet Marketing, Backlink Analysis, Keyword Research, Search Engine Optimization, Organic Research, Advertising Research, Content Analysis, Social Media Analysis, Brand Monitoring, Keyword Rank Tracking, Website Analysis, and Search Engine Marketing.

Pricing: $0 — $999

Pricing discounts: None

The product good for:

  • Small businesses
  • Medium businesses

Business Info

Date founded: 2010

Number of employees: 51-200

Number of users: Greater than 1000

We are also on:

Team Members

Dmitry Gerasimenko

CEO

Igor Pikovets

CTO

Tim Soulo

CMO

Software Reviews

Jason W

Source

“Ahrefs is a great tool but I eventually switched to scale up”

Overall: Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.
Pros: I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.
Cons: Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.
Reasons for Choosing Ahrefs: In the switch from Moz to Ahrefs, Ahrefs was chosen by my company due to reputation and features.
Switched From: Moz Pro
Reasons for Switching to Ahrefs: Ahrefs at the time of the switch was better for professionals than Moz Pro

William M

Source

"An excellent tool for those who work with websites and SEO"

What do you like best?

  • Competitor research: discover your competitor's organic keywords and backlink strategies. You can discover new opportunities
  • The Website Audit function finds the SEO optimization errors and shows the solutions
  • if you need to find new keywords for your site, it will show you which pages of your site are ranked for each keyword
  • The Rank Tracking: allows you to track the positions of your keywords and those of your competitors at SERP
  • Content Research: will show you new content ideas for you to create for your website
  • Mentions Monitoring:create alerts to be notified every time your brand is cited anywhere on the internet
  • The detailed SEO report really provides important infractions for your site, especially on the technical side
  • Ahrefs also shows duplicate content, canonical urls, redirects, among other errors that may harm your site. Another important information is about the site's traffic, where it shows which keywords generated the most visits and offers tips to optimize them
  • So if you already work with digital marketing and use the SEO strategy, this tool is fundamental for the success of your strategy.Review collected by and hosted on G2.com.

What do you dislike?

It is very expensive and depending on the plan you have chosen, important functions have limited accessReview collected by and hosted on G2.com.

Recommendations to others considering the product:

Screaming FrogReview collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

The ahrefs is essential to be able to identify which keywords your competitors are using, since it makes an evaluation of all the pages of the site

Shounak G

Source

"Best in the market?!"

What do you like best?

One of the best features of the tool is the batch analysis! By using it, you can easily get a snapshot of how you are doing vs. your competition. Also love the Best Pages which is lacking from other tools in the industry. The FREE version of the tool which allows you to add your websites to their dashboard is amazing! Generating keyword ideas for SEO and Content is just one button click away.Review collected by and hosted on G2.com.

What do you dislike?

Nothing much to dislike in the tool. It is good to see that the tool has grown so much in the past few years.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Ahrefs gives us the ability to analyse the competition when it comes to Organic Search and help us gain an advantage over our competition with the data provided.

What the Interwebs Say

Users are very satisfied with this tool's feature to discover your competitor's organic keywords and backlink strategies, they consider it a great skill to find new opportunities. They also believe it's great help when it comes to comparing how's your website doing vs how's your competition's, and they find their report features very useful as well. Some of them seem unhappy about their pricing and some others said that this tool starts having problems when you try to manage more than just a few projects.