Import all of your data into business intelligence platforms with API Query Manager or directly into BigQuery. DataSlayer helps you save time and money.


Dataslayer creates different integrations with Google Sheets, Google Data Studio, API Query Manager, and Google BigQuery. Through Google Sheets, you can immediately create marketing reports directly into the system guaranteed to be fast, customized, easy to use, and economical. With Dataslayer for Google Data Studio, all of your campaign data may be imported from Facebook, TikTok, Bing, Google Ads, DV360, Google Analytics, and others. This comes with more than 40 connectors you can use. When it comes to Dataslayer API query manager, you have the option to add data from many sources to the data visualization tool of your choice thanks to the Dataslayer API. Take clean data from your marketing platforms and put it in your preferred data visualization or business intelligence tool. Lastly, With the help of Dataslayer's platform and BigQuery, you can aggregate and analyze millions of rows from various data sources. In this approach, you may use your preferred reporting solutions, such as Data Studio, to visualize or produce reports.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration

Key Product Features:

ROI Tracking, Data Collection, Customer Insights, Multi-User Access, Spend Management, and White Label for marketing operations and Campaign Insights, Reports and Dashboards, Campaign Stickiness, Multichannel Tracking, Brand Optimization, and Predictive Analytics for campaign activity

The product good for:

Business Info

Date founded: 2020

Number of employees: 11-50

Number of users: N/A

Company Website:


Phone: 34 91 991 95 65

We are also on:

Team Members

Juan de Portugal


Julia I. Moreno Olivas


Marcela Mesa Calle

Business Development

Software Reviews

Mike K.


“Saves me a ton of time on client reports.”

What do you like best?

The ease of the query setup in Sheets is awesome. Pick data source, pick dates, pick dimensions and metrics. Connecting directly to Google Data Studio is also super handy and cuts out the annoying middle steps of having to export to a spreadsheet.

What do you dislike?

I’ve run into a few technical issues along the way. All have ultimately been resolved, but it can be frustrating when I’m just trying to get something done quickly. For example, I was logged into two Google accounts simultaneously (which… doesn’t everyone?) and the Dataslayer Sheets connector wouldn’t work until I logged out of all my Google accounts and then logged back in with just the one my account is connected to. Not that big of a deal, but it means having to logging back into a whole bunch of other sites afterward.

What problems is the product solving and how is that benefiting you?

I have some clients with very complex, very customized reporting needs. Being able to pull data from multiple sources and combine them quickly in a spreadsheet saves me hours every month.

Agency in Marketing and Advertising


“Dataslayer saved us weeks of iterating and testing”

What do you like best?

We loved being able to quickly dig deeper into our advertising platform than ever before – combining dimensions and platforms that we normally couldn’t process easily allowed us to save time on writing our own slower implementation that would’ve required external development support.

What do you dislike?

Our initial hurdles with the platform required some trial and error, especially with the Google Sheets add-on – but the frequent updates often fix our issues quickly.

Recommendations to others considering the product:

If you’re familiar with other reporting add-on such as Supermetrics or just looking for a way to quickly iterate and automate your reports, has been a tremendous asset that has saved hundreds of hours.

What problems is the product solving and how is that benefiting you? is helping us automate more of our reporting than ever, before, we can now rapidly build out reporting templates and fill them quickly without needing to jump around to different platforms to update one report field each time.

Administrator in Marketing and Advertising


“Easy to use and reliable”

What do you like best?

Being a former Supermetrics user, I wanted to have the whole user interface I was used to, and Dataslayer provided me with this. Furthermore, Dataslayer allows us to add any amount of users to our main account so we can share with our whole team and this is just amazing. The price is fair and affordable for small, medium and big agencies and marketing professionals. Finally, the people who work at Dataslayer are so nice and they always help me when I need them.

What do you dislike?

The Dataslayer queries sheet is not editable, so it means that even if we need to make a few adjustments to queries, we need to open the launcher and edit it inside it.

What problems is the product solving and how is that benefiting you?

The Dataslayer development team is always adding new channel media connectors and new features for the old ones, so this makes the tool better every time. I really hope they continue this great work!

What the Interwebs Say

Users are quite happy with Dataslayer’s performance as it has been given the following scores: 9 for ease of use, 9.2 for quality of support, and 8.7 for ease of setup. It has helped many marketers quickly dig deeper into their advertising platform by combining dimensions and platforms that normally couldn’t process easily. A common issue with Dataslayer is the trial and error a user has to do before being able to master the art of navigating the application. Likewise, Dataslayer’s query sheet is not editable and requires one to open the launcher before making changes.