Funnel

Funnel is a marketing data platform that collects siloed data from all of your different channels, such as Google Ads and Facebook, before applying transformation and feeding it into the other tools you use. With direct connections to all major reporting tools, business intelligence solutions and data warehouses, we ensure that your data is always up-to-date and available where you need it.

Summary

Funnel.io is a tool meant to save time in your analytics and report's automation process. They also offer features for Online Advertising Business Intelligence, Advertising Analytics, Marketing Technology, Marketing Analytics, Marketing Reporting, Marketing Dashboard, ETL, Data as a Service, Data aggregation, and Data Automation. Their prices go from $399 to $1999 and they don't offer a free trial.

Rating

Product Details

Free trial: No

Key Product Features:

Online Advertising Business Intelligence, Advertising Analytics, Marketing Technology, Marketing Analytics, Marketing Reporting, Marketing Dashboard, ETL, Data as a Service, Data aggregation, and Data Automation. 

Pricing: $399 — $1999

Pricing discounts: None

The product good for:

  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2014

Number of employees: 51-200

Number of users: N/A

Company Website: https://funnel.io/

Email: [email protected]

Phone: +1 857–342-5652

We are also on:

Team Members

Fredrik Skantze

CEO

Eric Idebro

CDO

Software Reviews

Amaury G

Source

“Easy to use. Huge time saver for uploading cost data into Google Analytics.”

Overall: Cost data upload into Google Analytics is now much easier
Pros: We centralize all our marketing campaign dashboards into Google Analytics. Therefore we need to have Cost Data uploaded regularly for all non-Google advertising networks. By using Funnel.io we have been able to automate this process and save a great amount of time. .. and also avoid mistakes. Moreover the list of advertising networks that have the API connection with Funnel is huge! so when we want to test a new network we prefer to test one that is already on their list because it´s so much easier.
Cons: I can´t find any Cons apart maybe from Pricing. I believe most of the advertisers will not reach monthly spending outside of AdWords. They used to have a cheaper entry package monthly spending but they removed it recently.

Hannah L

Source

"allows me to perform a large number of activities in a very fast and easy way"

What do you like best?

It has a fairly intuitive interface in terms of use, which allows me to perform a large number of activities in a very fast and easy way, the fact that it allows integrations with a large number of applications turns out to be very useful When performing data analysis, another important aspect is the fact that it allows me to collect and analyze data from multiple applications in a fairly simple, simple and fast way, which is of great help to me when I want to draw and design strategies of sales and marketing in a much simpler and more dynamic way, the customer service team provides a fairly complete and excellent service, which is especially useful when you have to ask them any questions.Review collected by and hosted on G2.com.

What do you dislike?

Its reporting and graphing options can present some errors, however it is something that can be solved quite easily, the fact that it does not support the import of databases directly from other database management systems is also something quite negative.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

More than all, it has been helping us to collect information from my clients in a much simpler, easier and faster way so that both our sales and our marketing can be improved in a quite efficient and simple way and without presenting any type of inconvenience with its use.

David B

Source

"Perfect for Agencies"

What do you like best?

I love that I can pull in data - especially spend - metrics across multiple paid media platforms and analytics platforms all into one dashboard.

Trending is the best tool

Comparing different time periods is also helpful.Review collected by and hosted on G2.com.

What do you dislike?

Sometimes the connections break, but that's not funnel's fault - it's mostly the APIs from the providers.

However, I would like for the data to refresh more often if that's possible. Bing data refresh is less frequent than Google.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Great tool for the price. Simple easy to understand data tables. Makes it easy to build and share reports with teams internally and with clients externally.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Seeing in "real-time" where we are MTD vs Previous periods on Spend, Revenue, etc. and where we are projected to end for the period (month, quarter, year).

We often create a central dashboard to review all our clients in one go and then build client-specific dashboards.

What the Interwebs Say

Users are very happy with Funnel's ability to create Data Analysis integrating different applications, and they believe it makes it very easy to share reports with your team and with your clients. Also, they've complimented this tool's intuitive interface and their features to bring all of their data and metrics to one dashboard. Some of them believed it's a little pricey and that it'd be good if data refreshed more often.