Hootsuite is trusted by more than 18 million customers and employees at more than 80% of the Fortune 1000. Our unparalleled expertise, customer insights at scale, and collaborative ecosystem help people and organizations succeed with social.


Hootsuite is a Social Media Management tool meant to be used by every type of business. They offer tools on account management, post scheduling, analytics, and promotion among others. They have a free plan with limited features and their paid ones go from $19 to $99 per month. Also, they offer a 30-day free trial for which is required to create an account with them.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration

Key Product Features:

Social Media Management System, Twitter, Facebook, LinkedIn, Social Media ROI, Analytics, Collaboration, Engagement, Security, Dashboard, Marketing, Outreach, Promotion and Instagram.

Pricing: $0-$99

Pricing discounts: None

The product good for:

  • Freelancers
  • Startups
  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2008

Number of employees: Greater than 200

Number of users: Greater than 10000

We are also on:

Team Members

Tom Keiser


Ryan Holmes

Chairman, Co-Founder

Software Reviews

Charity R


“Impressive free plan”

Overall: Overall, I'm satisfied with Hootsuite and will continue to use this platform to manage my social media accounts. With the ability to schedule up to 30 posts on the free plan, including scheduling Instagram posts, and viewing different social media accounts all on one dashboard, it beats other social media management platforms that require plan upgrades to access similar features.
Pros: As someone who uses Hootsuite's "Free" plan, I'm incredibly impressed by what Hootsuite offers in the plan. My favorite tool on Hootsuite is the "Streams." I can sort scheduled posts, past posts, mentions, and followers' posts by social media platform using "Streams" on my dashboard. This allows me to see responses or comments on my posts and engage with followers, without having to visit several social media sites. With the free version, I can also schedule more posts on social media than other social media management programs, and the free plan allows me to schedule posts on my business Instagram account.
Cons: "Free plan" users who are needing advanced features beyond basic analytics will need to upgrade and if they shorten links using TinyUrl or Bitly, there isn't a meaningful way to track engagement in the program. Also, users need to be aware that the connections between Hootsuite and social media networks frequently drop, and that the program's connection with Instagram is frequently buggy.
Switched From: Buffer
Reasons for Switching to HootSuite: I made the switch from Buffer because Buffer's free plan only allowed me to schedule 10 posts at a time.

Sean C


“Good centralized tool for managing social media ”

Overall: Satisfied with what I am using it for in my social media marketing and engagement.
Pros: Convenient for centralizing all my social media platforms into one spot. Makes them easier to manage and post "platform specific" content.
Cons: There are services that are less expensive so if you are budget conscious this may not be the one to use.
Switched From: Buffer
Reasons for Switching to HootSuite: Buffer had integration problems that I didn't like

Pranjal K


"Digital assistant for better social media management"

What do you like best?

The most fabulous feature of Hootsuite is the ability to integrate multiple social media accounts and schedule posts across them in real-time from a single dashboard. Analyzing the advertisement metrics across various social media platforms from one place is rime saving and problem-solving.Review collected by and hosted on G2.com.

What do you dislike?

The desktop version of this app, significantly when scheduling posts, is a little more cumbersome. In contrast to the mobile app, it needs too many actions to produce a post.Review collected by and hosted on G2.com.

Recommendations to others considering the product:

Rather than posting on each social media profile, Hootsuite lets users post across multiple social media platforms within a single dashboard. Not only that, it is ideal for running advertisements to access various social media profiles from a single tool.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Hootsuite acts as one place to monitor multiple social media platforms, create branded and consistent marketing campaigns, schedule content in advance, and analyze how their content performs.

What the Interwebs Say

Users are very happy with Hootsuite’s feature to manage several Social Media accounts at once. Also, most of them believe their best skill is the post-scheduling one which lets them see all together in the same Dashboard. Complaints revolve around lack of skills in the free plan, desktop version scheduling and some users say that there are good enough tools that cost less than these. Overall, their clients are satisfied with the product and service.