Marin Software

Marin Software’s (NASDAQ: MRIN) mission is to give digital advertisers and agencies the power to optimize their paid marketing programs. MarinOne provides a unified platform for search, social, and eCommerce advertising. We help digital marketers convert precise audiences, win new customers, and make better decisions. Headquartered in San Francisco with offices worldwide, Marin Software’s platform powers marketing campaigns around the globe.

Summary

Marin Software is a tool meant for businesses with a high volume of Ad spending per month and it helps them manage and track their budgets and campaigns. Their most popular skill is the bid management one but they also offer a wide variety of marketing and e-commerce related tools. They do not have an official pricing page, but most websites agree that their pricing starts at around $500 a month and they offer a free trial.

Rating

Product Details

Free trial: Yes

Free trial requirement:

  • Business email address

Key Product Features:

Search Marketing, Paid Search, Software, PPC, Social Media Marketing, Facebook, Display, Retargeting, Online Advertising, Bidding, Analytics and eCommerce.

Pricing discounts: None

The product good for:

  • Small businesses
  • Medium businesses
  • Enterprises

Business Info

Date founded: 2006

Number of employees: Greater than 200

Number of users: N/A

Company Website: https://www.marinsoftware.com/

Email: [email protected]

Phone: (415) 399‑2580

We are also on:

Team Members

Christopher Lien

Founder & CEO

Tom Townsend

HR Director

Dainna Middleton

Independent Director, Member of Audit, Finance committee

Software Reviews

Daniel L

Source

“Needs more tailored functionality”

Overall: Overall, support has been great and helped us cross any hurdle. We have been able to setup some incredible dashboards that have helped us prove the value to all stakeholders.

Pros: I love the bulk functions and ease of setting up dashboards for reporting.

Cons: The interface could me a little easier to navigate and getting reports into Google Sheets is more difficult than other platforms.

Freddie M

Source

What do you like best?

Marin is commonly easy to use and altogether versatile. It's definitely not hard to channel for correctly the estimations you care about seeing.This is exceptionally useful with respect to following designs and URL engineers of record the officials. Marin improves our offers always, suggesting that despite when we are not in the work environment our chase offers are attracting changes at the best CPA. We have moreover watched essential upgrades in salary, and lessens in go through conversely with using Googles offering strategies.The straightforwardness of the feature publicizing has been profitable.
Review collected by and hosted on G2.com.

What do you dislike?

There is definitely not a lot to detest as most of our work is taken care of by the oversaw administrations group.
Review collected by and hosted on G2.com.

Recommendations to others considering the product:

It might look entangled, it might overpower, yet it will improve the administration of your PPC account, both decrease in manual time hours spent overseeing accounts and furthermore the ROI. My recommendation is to use the contacts at Marin, they are responsive and accommodating.
Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

Bid envelope innovation to streamline offering and advancement endeavors in the interest of our customers. Marin assists with the every day offer administration of our paid media accounts, it as of now gives increasingly powerful computerized offering methodologies. In this way the primary profit by utilizing Marin would be the improved benefits for our records.

John W

Source

"Marin Social - great for reporting usage."

What do you like best?

We liked how easy it is to set up A/B tests for keywords and ad copy. I think this was super beneficial for optimizing a paid search account. Has good features like budget projection. Intuitive interface. Great tool to use for automating reports. Easy to create campaign rules to meet performance. It's easy to filter for exactly the metrics you care about seeing. I enjoy being able to compare campaigns and keywords from different engines side by side.
Review collected by and hosted on G2.com.

What do you dislike?

Unable to create rules for soft KPI campaigns such as click-through rate, cost-per-click and others. I also do not like how you cannot see today's data/performance and have to wait until the next day. Layout is not always intuitive, customer service hours very limited.
Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

We are utilizing their parameter builder to mass-manage tracking for our internal analytics systems.

What the Interwebs Say

Most of the users agree that automated bidding is the platform’s strongest feature. They also found bulk sheets, dashboards, and account management tools very useful and complimented how much time it saved them. However, some complained about the poor customer service and about how difficult it was to use some of the skills but recently they launched a new version that appears to be much more intuitive.