Optmyzr

Our award-winning, turnkey PPC management suite is built on a foundation of barrier-smashing AI and machine learning power. Optmyzr delivers smarter automation for PPC rockstars. Founded by former pioneers at Google, Optmyzr helps advanced marketers achieve greatness in their pay-per-click programs. The SaaS-based system’s simplicity, power and innovation automate key tasks and elevate PPC professionals’ capabilities and relevance in the era of digital marketing. 

Summary

Optmyzr is a PPC Management tool meant to help enterprises and medium size business save time in their campaign automations process, as well as helping them optimize them. They offer features for Google AdWords Automation, AdWords Optimization Tools, AdWords Scripts, Advanced AdWords Solutions, AdWords Reporting, PPC Reports, Bing Optimization, Bing Reporting, Facebook Reporting, Multi-Account Reporting, Shopping Campaign Management tools, AdWords Automation Solutions, Bing Shopping, Bing Ads Tools , Shopping Bidder, Negatives for Shopping Campaigns, Account Alerts, Budget Management, PPC Account Budgets, AdWords Scripts, Keywords Tools, Ad Testing, and AB Testing for Ads. Their paid plans start at $208 per month and they offer a free trial.

Rating

Product Details

Free trial: Yes

Free trial requirement:

  • Account registration

Key Product Features:

Google AdWords Automation, AdWords Optimization Tools, AdWords Scripts, Advanced AdWords Solutions, AdWords Reporting, PPC Reports, Bing Optimization, Bing Reporting, Facebook Reporting, Multi-Account Reporting, Shopping Campaign Management tools, AdWords Automation Solutions, Bing Shopping, Bing Ads Tools , Shopping Bidder, Negatives for Shopping Campaigns, Account Alerts, Budget Management, PPC Account Budgets, AdWords Scripts, Keywords Tools, Ad Testing, and AB Testing for Ads.

Pricing: $0 — $665+

Pricing discounts: None

The product good for:

  • Medium businesses
  • Enterprises

Business Info

Date founded: 2013

Number of employees: 11-50

Number of users: N/A

We are also on:

Team Members

Frederick Vallaeys

CEO

Manas Garg

CTO

Geetanjali Tyagi

Co-Founder

Software Reviews

Oleg E

Source

“Absolute time saver”

Overall: A great account management optimization toolset, which evolves all the time. To pick some of the features not found in tools of this price range, the Quality Score tracker and A/B -testing tool are worth the price tag alone. In addition to that you've got an excellent graph-based tool for Day of Week bid modifiers (huge benefit, huge time saver) and now they're bringing Single Keyword per Ad Group search term addition. If you are results-driven, have enough data and know your way around AdWords, there's no question this tool will be a valuable addition and a huge time saver. Frederyk (the founder) is ex-Google and is very knowledgeable, so you know all the tools dig to the bottom of things and there really are no irrelevant parts to this tool.
Pros: - historical QS tracker down to keyword level (now with QS elements tracking) - A/B -testing tool for ads with different comparison metrics (not just CTR) - extensive script library should you need them (e.g. campaign building from spreadsheet) - upcoming SKAG support - simple and fast - Analytics reporting - focuses on the most important aspects of AdWords optimization and does it very well, while leaving you in charge of the final decision
Cons: - very small accounts won't benefit much: the more data, the more time you save and the more this tool becomes a necessity. It really shines when you go 500-1000+ ads/keywords/etc - report tool a bit clunky and not very customizable for our needs (however. this is subjective, as we need more language customization). This is not Optmyzrs main feature, however, so this is definitely not a deal breaker.

Kita E

Source

"A Tool For Data RockStars"

What do you like best?

I searched high and low for a tool that could help me provide beautiful reports that could connect multiple tools into an appealing report that didn't just look like a data dump. I am in love with not just the reporting capabilities of this tool but the superpowers it gives me & my team by being able to analyze deeper than other individual tools. In addition, the scripts are fantastic as they help our team leverage automation to alert us on issues that we would have never feasibly be able to monitor by hand. I am truly grateful to have found this tool & in addition to the amazing insight that Frederick Vallaeys provides not just our team but our entire industry. They truly stepped up by launching the PPC Town Hall series during the Covid Crisis, helping our industry collaborate and share ideas & information on how to navigate during these unprecedented times.Review collected by and hosted on G2.com.

What do you dislike?

Not much that I dislike. I would say most of the challenges we have come across are large because the source tools don't yet have the ability to pull the specific reports but this is not an issue that Optmyzr can do anything about. It is the other platform that needs to keep up.Review collected by and hosted on G2.com.

What problems are you solving with the product? What benefits have you realized?

It's one of the tools we keep on hand to ensure we are driving the strongest campaigns possible for our clients.

What the Interwebs Say

Users agree that Optmyzr is a time-saver when it comes to create reports, track and optimize their campaigns. They are very satisfied with this tool's features for Bid Management, as well as their analysis ones. There are no complaints, but they do recommend it for rather big and medium size companies.