Shape is a PPC budget management software suite that provides business entities with powerful solution to take control of PPC spend and performance.


A budget management platform, Shape believes digital marketers don’t need to waste too much time to manually manage ad spend. With their budget management software, users can organize their campaign spend across different channels and custom budgets to match their strategy and needs. As such, companies can create trusted teams, manage campaigns with recurring monthly spend targets, and receive alerts to notify users to take action about spending. This tool consists of four useful features, namely, AutoPilot, CruiseControl, RollOver, and SmartSync.


Product Details

Free trial: Yes

Free trial requirement:

  • Account registration

Key Product Features:

Platform Overview, AutoPilot, CruiseControl, Budget Pacer, Budget Booster.

Pricing: Starts at $269

Pricing discounts: Annual

The product good for:

Business Info

Date founded: 2015

Number of employees: 2-10

Number of users: N/A

Company Website:


Phone: (541) 706-9236

We are also on:

Team Members

Tyler Juhola

VP of Business Development

Chris Vlessis

Co-founder & CEO

Jon Davis


Software Reviews

Agency in Marketing and Advertising


“Awesome Budgeting Tool”

What do you like best?

I think it does a great job in helping to manage your budgets to not overspend and tells you when there is a campaign that needs a little bit of a push to get to spend its allocated budget.

What do you dislike?

I think there has been 1 missing feature that would make it the software to use. That is automating the daily budgets to hit target spend. I feel like they could do this with all the data they have and the API calls they are using.

What problems is the product solving and how is that benefiting you?

We are not overspending now which is great for the profits of our company.

Brady C.


“ Helps Me Sleep At Night! “

What do you like best?

The AutoPilot feature is my favorite part of the product. This allows me to know that my campaigns will never spend over budget. Outside of that, I love their data visualization and multi-channel views. Both of these aspects help me quickly understand where my monthly ad spend stand the changes I need to make to hit my goals.

What do you dislike?

There is nothing that I dislike about Shape. They continuously roll out new features that almost make you feel like they are reading your mind. Whenever I think, “I wish Shape could do this,” they will come out with it within a few months 🙂

Recommendations to others considering the product:

I recommend Shape to any in-house digital marketing manager and any digital agency.

What problems is the product solving and how is that benefiting you? can be looked at as an insurance provider for online advertising agencies. Their AutoPilot feature allows a PPC manager to spend minimal time focusing on their spend and increases time optimizing performance.

Agency in Marketing and Advertising


“Great for tracking all my budgets”

What do you like best?

I love that I can see all my budgets in one place. I am able to see if I’m under budget, over budget, or right on track.

What do you dislike?

Just waiting for more integrations. I manage FB, PPC, linkedIn, Pinterest, and more.

Recommendations to others considering the product:

If you’re looking for a nice visual budget tracker, this is the product you’ve been looking for. A great way to track all of your paid campaigns’ budgets and adjust as you need.

What problems is the product solving and how is that benefiting you?

Shape has helped me make sure that I don’t go over or under budget on all my paid campaigns. I can look in one place and see how all my campaigns are tracking and adjust as needed.

What the Interwebs Say

With a 4.2-star review on G2, Shape Integrated Software is appreciated my many users across the globe. This is mainly because the feature to allow users to manage their budgets and avoid overspending is very convenient. It even tells you when a campaign needs a bit more push to get to spend its allocated budget. Indeed, technology has taken things to the next level. Shape’s data visualization and multi-channel views help users quickly understand where their monthly ad spend stands as well as identify what they need to change to hit their goals. There aren’t any negative feedback for the tool, but users would like to see more integrations in the future.